Change to Google's ranking procedure

It has been reported that many home business people have noticed that their Google page rankings, for the use of AdWords, have altered.

They seem to be penalizing businesses that drive traffic to single sales page letters or to 'name capture' pages.

Pay per click cost has drastically risen for such sites.

Google seems to have changed the way it ranks and values it's PPC Adword advertisers and is reviewing the sites that the ad leads to.

Therefore, if your site has little or no content on the first page after the ad, Google seems to be penalising you.

All pages with headline, sub head and some bullet points seem to be hit the hardest.

You may have to change your page layout and, indeed, the content in order to bring the price of keywords back down to normal again. More on this later.