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Former Home Business Magazine, now featuring Internet Marketing Bugle content by way of product reviews, updates and business blueprints.

Wednesday, April 25, 2007

Article: Resell Rights

Resell Rights Explained

There are three ways to start making money on the Net:

Create your own product and sell it.

Become an affiliate to a hot-selling product and promote it, and

Get the resell rights to a good product and resell it.

No. 3 is what I am going to explain in this article.

First of all let's make some terms clear:

Your Normal Rights: When you buy a product (ebook, software, or anything) online, you do not get the rights to resell it. You are NOT allowed to resell it or even give it away to your closest friends. You have the right to USE the product and create a back up copy for it. That's it. Nothing more.

Give Away Rights: When a product comes with Give Away Rights, that means you get a copy of the product and that you can also give it away to anyone for FREE.

Resell Rights: When a product comes with Resell Rights, that means you get a copy of the product you can use and that you can also resell to your customers. However, your customers CANNOT resell this product. If your customers also want to sell this product, they have to buy the resell rights from the owner that sold those rights to you.

Master Resell Rights: When a product comes with Master Resell Rights, that means

You get a copy of the product you can use

You can resell this product to your customers AND

Your customers can also resell this product to THEIR customers too.

Restrictions imposed by the owner/creator: When you buy a product with Resell Rights OR Master Resell Rights, you better check on any special restrictions the owner has imposed on your rights. For example, you may have bought the Master Resell Rights for a product, BUT this does not mean you can:

Give the product away.

Include this product in your affiliate program.

Include the product in a package and resell the whole package.

Include a product in a membership site.

If you are NOT sure about your rights, DO NOT EVER decide by yourself. Contact the owner (email or call them) and ask for your rights. If you want to add the product in a package, ask her/him to allow you to do so. NEVER act before obtaining that special license.

So if you are not sure about your rights, NEVER act by your instinct or by your will. Always be sure about your rights; otherwise, you'll get into trouble - even legal trouble.

What price?

In most cases, the owner suggests that you NOT lower the price of the product you get with Resell or Master Resell Rights. Although this is not a legal or an obligatory restriction (especially in USA), I'd advise you to comply with what the owner asks from you.

Do you know why? Because in the case of the Master Resell Rights, you get a product with a low cost, but if you give it away or lower the price, you're actually killing it and saturating the market. That especially happens when the product is brand NEW. Do not kill the product by lowering the price and always respect the work done by the owner.

So, what basically happens when you buy a product with Resell Rights is this:

You get the product itself.

You get special permission from the owner that you can resell the product.

You get any promotional material the owner has created for this product, like email ads, solo ads, banners, autoresponder follow-up messages, etc.

You get a complete website you can use to resell the product.

To your Internet Marketing Success

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