Working Hours Online

Former Home Business Magazine, now featuring Internet Marketing Bugle content by way of product reviews, updates and business blueprints.

Saturday, November 22, 2008

Working Hours - Issue 62



Today's issue contains:


A. Instant Message

B. Featured Article: "Niche Discovery Tactics
Gurus Don't Teach But Use Themselves"

C. BRAND NEW! Hot off the press

D. Michael Rasmussen - Affiliate Q&A

E. BRAND NEW! WebComp Analyst Software

F. Kinger! Says - Changes

G. Top 10 reasons people don't like you

H. 6 Hot Tips For Using Google AdSense

I. Top Two Free Traffic Methods for List Building

J. Google Kills Off Virtual World Lively

K. Asda Launches New Digital Newsagent

Brought to you by:
Martyn Brown, Working Hours Magazine - Editor

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A. Instant Message
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Thanks to DIRTY POSTCARDS I can make a laughably easy
£100-£200 a day eBay part-time income ... How much
will YOU make copying me exactly, now I\'ve turned this
untapped vintage market into th elatest eBay cash-cow?

http://www.business4anyone.co.uk/postcards.htm

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B. Niche Discovery Tactics Gurus Don't Teach But Use
Themselves
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Every internet marketer knows the importance of
discovering good and profitable niches. Many internet
marketing gurus have a very simplistic way of teaching
about niche discovery. The sum total of some gurus'
teaching on this can be summarized as:

1. Choose a topic that you like, have experience or are
interested in.

2. Take the main keyword from this topic and plug it
into a keyword research tool.

3. Look at the search count. If it is about 30,000 per
month, it's a good niche. If it is below 30,000
searches, there is very little market and therefore it
is not a good niche. If it is way above 30,000
searches, there is probably too much competition and
therefore it is risky to enter this niche market.

That's it. Based on those three steps, you are supposed
to find a niche. What's wrong with such a teaching?

Firstly, there is no research into the competition. No
step is taken to discover how strong a competition you
face in that niche.

Secondly, there is no research into long-tail keywords.
Long-tail keywords are defined as keyword phrases of at
least 4 words (the more words, the better). Every
marketer knows the importance of long-tail keywords.
Long-tail keywords can lead you to lucrative
sub-niches.

Thirdly, there is no research into the tendency of the
searchers to buy. It's not only a matter of whether the
searchers have money or not. Some people in a
particular niche market may have money but are not
intending to buy anything.

So here's how the gurus really do their niche and
keyword research:

1. Examine your own interests, abilities, knowledge,
experiences. Anything from these may be a potentially
good niche to market to.

2. Identify what's hot in the market i.e. what is
currently the most talked-about thing, what's buzzing
or new in town. Is this a potential niche?

3. From the above two steps, identify potential niches.
Then run these potential niches through these
'filters':

a. Are people in this niche ready to buy and not merely
information seekers or looking for freebies? For
example, 'how to score an 'A' in your SAT examination'
would probably not be a very lucrative niche because it
would interest only students who may not have the money
to buy anything much.

b. Is there a problem that the people in this niche
cannot solve themselves? Any niche involving technical
expertise would nicely fit into this criteria. For
example, 'how to solve Windows Vista registry problems'
would likely be a good niche because very few people
are technologically competent enough to deal with these
problems.

c. Do the people in this niche have an urgent crisis
that needs to be overcome? The more urgent the better.
For example, 'how to stop your teenager's drug habit'
is an extremely urgent crisis that begs for answers.

d. Is there an 'evergreen' need in this niche that is
not a just a fad? 'How to improve your golf swing' is
an evergreen need compared to 'strategies for World of
Warcraft' (World of Warcraft is a PC game). Once the
fad for World of Warcraft is over, the market in this
niche disappears.

Obviously, the more 'yes' answers you get to the above
questions the more potentially profitable a niche is.

4. Once you have identified a potentially profitable
niche based on the steps above, it is time to look for
some long-tail keywords. These long-tail keywords will
reveal some sub-niches which you can further profit
from. For example, if you type in 'golf swing' into
Wordtracker, you would get a whole list of related
searches. Look for keyword phrases with four words or
more. Some of them are 'stack and tilt golf swing',
'biomechanics of golf swing', 'what is the proper
weight distribution during the golf swing' etc.

5. To find out how much competition there is in this
niche, simply type in all the keywords you have into
Google's free keyword analysis tool. This tool will
give you the estimated advertiser competition (which is
the same as marketer competition), average search
volume for the previous month and average monthly
search volume. The great thing is that this tool also
gives you synonyms for the keywords which means you get
more keyword suggestions. You identify keywords with as
little competition but as many searches as possible.

The steps above represent a much more complete way of
niche discovery. You will not only find profitable
niches but also the relevant keywords that go with
these niches. By doing this you make a solid start in
your niche marketing.

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+ Instant Message
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“Imagine me … ‘working’ just 2 hours a day and
earning an easy £15,000+ a year selling used books on
Amazon!”

Just 18 months ago I wasted my time watching trashy TV in
the evenings.

Now I have my own home business that has paid off ALL my
credit card bills and lets me treat my family to life’s
little luxuries.

If I can do it – anyone can!

http://www.business4anyone.co.uk/amazon.htm


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C. BRAND NEW! Hot Off The Press
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

The following are the latest offerings from the various
Internet gurus or marketers who send out regular messages
all about their products and/or services.

Although I don't necessarily recommend them all, they are
all from trusted sources. So, for your information, you may
like to take a look at these:

When you click the link below, you'll see a FREE
REPORT called 'Revealed, The Two Best Home
Businesses For a Beginner and Two Scams to
Avoid.'
http://www.bizoppjungle.com/freereport.aspx
That's a good place to start.

Charlie Wright

++++++++++

As promised you can find my Turbo Deal
for Vince Tan's "Biggest Firesale" here:
http://turbopromotes.com/BiggestFiresale
Enjoy!
John Delavera

++++++++++

Why 99% Fail Miserably -

They simply do NOT have a system...

At least one that really works...

Please go here right away:

http://www.cashmultipliermethod.com

You *must* hear this audio now...

This will help you greatly!

Dr. Jon

++++++++++

Seriously, why are you still using email? As far as I'm
concerned, traditional email is becoming as obsolete as
cold calling.

http://nevercoldcall.com/goldmail

Frank Rumbauskas

++++++++++

Have you seen these 5 TSS Video tips?

http://www.TeleseminarSecrets.com/blog <-- 5 *free* Video
Tips

Alex Mandossian

++++++++++


- how to download 5 PLR ebooks for free
- what is going on in the world of IM

Go to:

http://clarifywithben.com/blog/emails/calming-my-karma

Best Wishes,

Ben Shaffer

++++++++++

Internet Marketing Review Video Update from St Louis


Hey everyone, just a quick update from the Two Neil's who
have just this morning been to over 630 ft in the Gateway
Arch over looking Illinois and St Louis.

http://www.internetmarketingreview.com/public/425.cfm

Neil Stafford

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+ Instant Message
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At last! How to find, repackage and republish books,
pictures and music you can get for FREE in the public
domain, sell as many copies as you like, keep 100% of the
profits and make at least £30,000 - £75,000 a year –
all from home!

New report reveals all the secrets.

http://www.business4anyone.co.uk/public.htm
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. Michael Rasmussen
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You probably already know how popular affiliate marketing
is. I’m an affiliate marketer myself, and I can confirm
that it’s a great way to make money online. But I get
lots of emails from people who are confused about some
aspect of affiliate marketing. If that’s you, this FAQ
should help you get past that confusion.

1) I get 10-20 affiliate promotions a week from lists
I’m on. As an affiliate marketer with a small list, how do I
make good income from my promos but keep from overwhelming
my list? (asked by Kelly Dupras)

You say you’re starting with a small list. That’s
actually not a problem, if you have reasonable
expectations for it.

My list is pretty big, so my profit expectations should be
higher. That’s why it’s usually better to think in
terms of conversion rate.

If you have a list of 50,000 and one percent buy when you
send a promo email, that’s 500 buyers. Is that
“good”? That depends on how many buyers you’re used
to seeing. Actually, a one percent conversion rate isn’t
very good at all!

But let’s say you get 10 percent of people to buy from
your list. Now your relatively small list of 1,000 gets
you 100 buyers. That’s pretty good. If you make, say, $25
profit on every sale, that’s $2,500 per promo email.
Even if your list is only 500, you’d still make $1,250 with
every email. That’s pretty good profit there.

What really matters is focusing on building your list and
packing it full of proven buyers to get your conversion
rate up.

As you’re doing that, make sure you don’t burn those
buyers out. If you promote too often, they’ll get tired
of it and start ignoring your promo emails.

The smarter way to go about it is to put yourself on a
somewhat regular promotion schedule. It doesn’t have to
be rigid, but it should be pretty regular.

For example, you might decide you’ll do two major promos
per month, and send a couple emails a week leading up to
each one. And you’ll make one of those emails more
informational than promotional. That way people will get
used to getting your emails, and they won’t mind them.

Remember, the size of your list isn’t as important as
your efforts to grow it and build your relationship with
it.

2) What if I don’t have a list yet? How in the world do
I get started in affiliate marketing without one? (asked by
Hugh Furlow)

If you don’t have a list…get one!

Okay, don’t get mad at me. I’ll explain what I mean.

It’s not as hard to get a list started as people think.
Actually, it’s pretty easy if you use a simple plan.

The fastest way to do it is to offer something free and
tell people in a niche forum about it. It can be a short
report or anything else they might want. You don’t have
to spend months writing the thing. In fact, you might be
able to do it in a few hours, including research.

Just go to your favorite article bank and find 5-10
articles about the topic that sort of hang together with a
theme. Read each one and (this is VERY important)
summarize the article in your own words.

Once you’ve done that, assemble your summaries into
sections for your report. If you end up with 5-10 pages,
that’s plenty. It doesn’t have to be long, because it
won’t cost anybody anything!

Now that your report is finished, go to one or more free
forums in your niche and write a short post offering your
free report to anybody who signs up for your list. Your
post might say something like this:

“I’ve just finished my report called [report name].
It’s free to anybody who joins my list. Don’t worry, I
won’t blast you with 100 emails aweek :)”

If people ask you questions about the report, use that
opportunity to build your relationships with people in the
forum, and to make a case for your report.

I’ve used that technique myself several times. And
I’ve also offered more extensive products for free, like the
videos at http://www.MiniSiteProfitsExposed.com. People
love free stuff, and they’re usually willing to join
your list if you offer it.

If you’ll use this simple strategy, you could easily
find yourself with a list of 500 people very quickly. And if
you read my answer to the first question about promoting to a
small list, you’ll see that list is plenty big enough to
make you good profit.

3) What should I promote? I mean, the possibilities are
endless. (asked by Guy Axford)

You’re right, the possibilities can seem a little
overwhelming. So what you need to do is find a nice place
to start…sort of your baseline place to go to find
products.

I recommend ClickBank for that. Their Marketplace has over
10,000 products in there (including some of mine), and
it’s very easy to search for stuff.

When you search, look for products in your niche, of
course, but sort them by High Gravity. That will tell you
which products other affiliate marketers are getting
behind in a big way.

Don’t necessarily pick the top one on the list, though.
Shoot for gravity between 25 and 150, so that the
competition isn’t so fierce.

With ClickBank in your hip pocket as a place you can
always go, I suggest branching out from there to focus on new
products, preferably product launches. That’s where all
the buzz is, and probably where you’ll make your best
profits.

There will be more competition there, so you should do
your best to come with a good bonus to offer as an enticement
for people to buy through you. But if you’ll focus on
what’s hot, you’ll like the results.

You might be wondering how to find those hot new product
releases. There are a few possibilities:

* Check out the New Products listing in ClickBank’s
Marketplace

* Hang out in marketing forums to see who’s launching
what, and when

* Hang out in JV forums to see what people are talking
about as upcoming launches

I guess that’s not rocket science, but it has worked
very well for me over the years, and I suspect it will do the
same for you.


4) I’ve seen product reviews you’ve done in promo
emails, and they’re great. But what if I can’t afford
to buy every product I want to promote, especially when
I’m just getting started? (asked by Eve McEntee)

Great question and it let me kill a myth that hurts lots
of aspiring affiliate marketers.

You do NOT have to buy every single product you promote!
It’s fine to buy a product, and it can make your review
of it much more personal, but if it’s not something you
have to do.

So how can you not buy a product and still do a product
review without misleading people? It’s easier than you
think.

First, see what you can learn about the product from the
sales page. There’s usually a huge amount of information
in there that you can use to write your review. Pick the
parts you want to focus on, or draw a reader’s attention
to.

Second, ask the product creator if he’ll let you see a
review copy. It’s amazing to me how many people don’t
do this. Most of the time, the product creator will give
you one, especially if you start by saying something like
this:

“I own [your website URL] and I currently have a list of
[your list size] and I think your product could be a great
fit. Any way I could take a look at it so I can review it
for a promo email?”

You obviously should have a list if you say you do. After
that brief introduction, be sure to include some basic
information about how you’ll promote the product. That
shows a product creator that you have a plan, and will
make him more likely to give you a review copy.

Third, read what other people say about the product.
Google the product name and see what comes up. You’ll probably
find a few review pages already out there that can give
you some facts to use. And you can always summarize what other
reviewers have said, something like this:

“I’ve seen several reviews that point out a bug in the
software, but they say it’s not a big deal at all.”

If you’re willing to get a little creative, you can
write great product reviews, but not have to spend a dime on
products.

xxxxxxxxxx xxxxxxxxxx xxxxxxxxxx
About the Author
Michael Rasmussen is a successful Internet Marketing
Consultant and author of many top-selling eBooks. Michael
has been marketing online since the early days and he
knows what it takes to make money and succeed online. Stop by
his Web site and subscribe to his Free monthly newsletter full
strategies and techniques for successful web site
promotions that can help YOU! Go to
http://www.MichaelRasmussen.com
xxxxxxxxxx xxxxxxxxxx xxxxxxxxxx

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+ Instant Message
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“If I can help put at least £15,000 into your bank
account by July 2007, would you give me a measly £37 out of your profits?”

This year my home business start-up will turnover more
than £1,000,000.

Now I’m looking for volunteers to who want a slice of
the action...

Now let me be your personal business opportunity
consultant for the next year
and I’ll find the perfect part-time or full-time home
enterprise for you.

http://www.business4anyone.co.uk/wrmm.htm

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E. BRAND NEW! WebComp Analyst Software
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Jonathan Leger comes up with simple but really useful
software where, over the years people have come to trust
him as a real deal player in the Internet marketing field.

His latest offering of a Google annalistic tool is priced
to sell fast and can be no end of help when researching
your latest project.

Anyone who tries to rank highly with Google will know that
it’s a bit of a chore when you try to find out who’s
getting the high ranks with their incoming links. Linking
being the main way to rank highly on your niche keywords
makes it important to know which competitors are stealing
all the thunder, as it were.

Finding out manually takes up all your time, so wouldn’t
it be great to have a piece of software that does all the
hard work for you in seconds?

Enter WebComp Analyst where you enter your keyword and
wait
... just a few seconds, in fact. Then, all the sites that
are ranking highly because of good linking appear in a
list. You can then dig deeper for more information to
find out exactly what you need to know in order to arrange more
links to your site than your high ranking competitor.
This, by all accounts, will get you a higher ranking as
you will then have more links to your site.

WebComp Analyst also has a keyword suggestion tool which
helps you form your original list of potentially high
ranking efforts. This tool uses Ask.com and WordTracker
to find useful suggestions.

You can also analyse multiple sets of keywords all at the
same time, which does take longer but only about a minute
or so.

WebComp Analyst tells you what anchor text is being used
in the links to each page, has a niche keyword suggestion
tool as well as a keyword suggestion tool, it queries Google
USA, United Kingdom, Australia, New Zealand, France,
Spain, Mexico and Germany. You can also import and export
plain-text comma-separated values (CSV) compatible with
most spreadsheet programs.

Overall, you would use this software to find the required
keywords, work on them to get links correct and, that way,
no time is wasted on slower methods that are nearly always
inaccurate and misleading.

For $47.00 you get to download the software which comes
with a 30 money back guarantee, provided you let the team
know why you think the software doesn’t do what you
expected it to do. Although the software doesn’t seem
to do very much, what it does do saves you so much time and
effort and can make such a huge difference to your end
profits, $47.00 is a snip.

http://webcompanalyst.com

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+ Instant Message
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

"If you think making money on eBay is
something other people do, then read on...

Give me 90 days and I'll show you the
easy-to-follow home-based plan that could
make you £1,000 a week - in fact I'll guarantee it!"

http://www.business4anyone.co.uk/ebay.htm


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F. Kinger! Says - Changes
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

All these changes at Working Hours Towers, I don’t know
... where will I appear next?

First a change of magazine layout and now a text only
version for direct delivery to your email inbox.

Let’s hope that the open rates remain high as we replace
the downloadable PDF version, that’s all I can say.
Only time will tell.

The blog site http://www.whm.blogspot.com
will contain the text,too but only subscribers will get the special offers and
notifications etc. that are sent out by Working Hours Publications.

There will also be a dedicated Blog site especially for
the Working Hours ezine using WordPress. This is being worked
on as I write.

Changes are happening all the time on the Internet, of
course, with marketing techniques being fine-tuned to keep
in with search engines and customer thoughts and feelings.

By that I mean the way that audio took over from text,
video from audio and now you get added ‘launch pre-sells’
that build potential customers in a frenzy while the day of the
launch approaches. Using multimedia techniques and clever
methods, your customer simply can’t resist to click ‘Buy Now’.

Standard sales pages don’t seem to the norm any longer,
it’s got to be video followed by an extravaganza of
sales techniques and new ideas put into action. Once something
catches on you find that all the regular Internet marketers
jump on the bandwagon and use it on all future promotional
efforts.

Keeping up with these changes is the key to catch the
customers eye but, essentially, you still can’t beat the
basic and simple methods of building your email subscriber
list, send them regular emails, build sales pages and
blogs to send people to and get traffic to these sites.

Building trust and supplying good quality content and
products are the real key to Internet marketing success,
together with plenty of hard work and time, plus some
money to invest as you go along. Anything that promises instant
cash for just two hours a week etc. simply isn’t going
to work.

The sooner one realises this, the sooner you can
start to earn some profits, that’s for sure.

Changes will keep on happening but it’s just the candy
covering the basic methods. The end result is you need
people on your list and these people must trust you and
like you. The sales happen after that.

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+ Instant Message
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Are you spending countless hours trying to make a success
with Internet Marketing? Do you wonder if the "gurus" who
show you their bank account statements are really pulling
in those numbers, or are the photos doctored? Have you
bought the e-Books, the CD/DVD courses, the reports, and
spent more than you've earned? ... You're not alone, but
you CAN break away.

http://www.martynbrown.com/recommends/5bucks.htm


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G. Top 10 Reasons They Don't Like You at Work
Kate Lorenz, CareerBuilder.co.uk Editor
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
When you walk into the canteen, do the lively
conversations stop? Do the groups quickly disband as everyone scrambles
to head back to their offices? Do you think to yourself, "Was
everybody's break really over or were they just trying to
avoid me?"

If any of the following situations describe you, these
might be the reason you feel left out:

1. "The Sky isn't really blue -- it's actually cyan"
Do you incessantly spout unnecessary or obscure
information that would make a sad trainspotter jealous? Get rid of the
"know-it-all" attitude or you'll make a career of lunching
alone.

2. Chains of Love
Are you never around because you're always out on a
"smoking break?" Limit your puffs to standard break times.

3. Workaholic Wannabe
Do you stroll in late, take extra long lunches and don't
really start to roll-up your sleeves and dig into some
serious work until about 2 p.m.? Then, do you make sure
everyone sees you working past 5 p.m.? Well you're not
impressing anyone; rather you're annoying those who
already have put in a full day before you even get warmed up.

4. Hello Magazine -- Office Edition
You're very good at filing away information -- about
everyone in the office! If you want to keep friends, learn
to keep a secret.

5. Devil's Advocate
Do you feel compelled to take the other side of every
argument just to make a point? Well stop it! Nothing is
more exhausting for your colleagues than knowing you're
always ready to challenge them no matter what they say.

6. Nattering
Do you go round the office forcing one-way conversations
on your innocent victims? If the only response you receive
is, "Right, umm, right," then they're not interested in your
blather. Now get back to work!

7. Oh my ba-a-aby!
Related to the nattering talker is the baby babbler who
incessantly gushes about her children. Only family and
close friends should be privy to details about every
syllable uttered, step taken or nappy dirtied. It's
wonderful that you love your baby, but just keep the
bragging brief.

8. Mr. Un-Clean
Leaving dishes in the sink, old food in the fridge, food
splattered inside the microwave and crumbs on the break
table is a sure-fire way to annoy fellow workers. Clean up
your act.

9. What's that on your nose?
Do you constantly follow your boss around, laugh at all
her jokes and drop her name in countless conversations? If so,
then you are an arse-licker. Working in an office does
require a certain amount of "schmoozing" the boss, but you
don't have to tie yourself up in knots to impress her --
while alienating everyone else in the office.

10. Big mouth
Are your phone conversations loud enough to be from the
speaker phone even though they're not? Dial down the
volume to keep the peace.

If you recognise yourself in any of these scenarios, take
heed. It's time to change your ways. Of course you can
never please everyone, but healthy interoffice
relationships are necessary to properly perform your
duties and for future advancement in the company. So get rid of
some of your annoying habits and you're sure to gain some
new friends.


Kate Lorenz is the article and advice editor for
CareerBuilder.com. She researches and writes about job
search strategy, career management, recruitment trends and
workplace issues. Other writers contributed to this
article.

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+. Instant Message
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

The UK's Top Business Opportunity Expert
Seeks Volunteers for Online Money Making Challenge...

Today I’m looking for a select group of volunteers
to help set up and run their own profitable BLOGGING
BUSINESS while I shoulder ALL the risk for the next 90 days.

http://www.business4anyone.co.uk/blogging.htm


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H. 6 Hot Tips For Using Google AdSense
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

What is AdSense? A program run by Google providing ads to
be placed on your websites or blogs (you are called a
publisher). When an AdSense ad is clicked by a visitor to
your site, you get paid. AdSense is an easy way to
monetize your blog. The ads are contextual, meaning they are
relevant to the content of your site. The ads are provided by
advertisers using Google's AdWords program.

Hot Tip Number 1 - Just Do It

All you need to get started is a website or blog with
interesting content and a regular flow of traffic. Then
you can get started. Google needs you. You have traffic coming
to your site and they want a piece of your action. So,
open an AdSense account with Google. It's free, easy to apply
and essential to your business partnership with Google. You
are only allowed to have one account. Go to:-
http://www.google.com/adsense and click on the big "Sign Up Now" button.

There is no complicated software to install. If you know
how to cut and paste simple code into your website you can
use AdSense.

Hot Tip Number 2 - Comply

Read the Google Terms of Service (TOS) carefully. It's
important to understand the service guidelines and your
responsibilities. Basically, the do's and don't's of using
AdSense. Find Google's AdSense TOS (by country) here:-
http://www.google.com/adsense/localized-terms

Hot Tip Number 3 - Don't Get Banned

Your AdSense income could become very important to you, so
be very careful not to do anything to get your account
banned. Of course, when you have read the TOS you'll
understand more, but put very simply here are some points
to remember:-

- never click the ads on your own sites
- follow the guidelines about the number and type of ads
you can have on your page
- follow the guidelines about placement of the ads, e.g.,
you can't place an Adsense ad on a page without content,
like a registration page or a page under construction
- remember that you can't tell visitors to click on the
ads
- you can't entice visitors to click on the ads
- you can't make any changes to the code generated by
Google
- you can't use other contextual ad providers on the same
page as AdSense
- any automated method of ad clicking is banned

The aim is for your real visitors to click on ads which
genuinely interest them.

Hot Tip Number 4 - Use All The Options Google Provides

There is more to AdSense that you might think. The
available formats are:-

- AdSense for Content

- Text Ads - various styles and shapes to fit the available
"real estate" n your site. Ads "above the fold" (viewable
without scrolling) often get more clicks.

- Image Ads - not as popular as text ads. You could try
them out and see how they work for your site.

- Link units - like a list - in both vertical or
horizontal formats.

- AdSense ads in RSS feeds - giving your subscribers
another chance to click on an ad. Recently FeedBurner was
acquired by Google. You must migrate your RSS feeds to
Google to use this service.

- New - YouTube video with ads - providing both contextual
content and ads in one go - you need to link your YouTube
account with Google AdSense to use this service.

- AdSense for Search - you create a custom search engine -
probably offering the most control over what your visitors
can view.

- you decide how it looks (you can add your own logo and
graphics)

- you decide what sites it searches

- you get paid when someone clicks on an ad

Use all the ad formats Google will allow. You can use 3 ad
units, 2 AdSense for Search boxes and 1 link unit per
page.


Hot Tip Number 5 - Use Channels

Google provides channels as a way of tracking your AdSense
income ad by ad. When you create an ad you can assign it a
channel name. This helps you to determine which ads are
making you the most money and gives you the chance to
"fine tune" your ads to increase their click through rate (CTR)
by seeing which ad formats, placement and colors are being
clicked on most often.

Hot Tip Number 6 - Ad Design

Match the colors of your ads to the colors of your site.
This means you can get the ads to blend in with your other
content, so it's not so obvious that it's an ad. The words
"ads by Google" will still appear.

Select a background color to match your sites' background,
make the ad border disappear by choosing the same color.
Select the title and text colors to match the heading and
text colors used in your web pages. You can get exact
matches by using hexadecimal color codes. Though if you
color choice doesn't provide enough contrast you may find
Google will ignore your exact colors. What about the URL?

The most recognized color for a clickable link is blue.
So, don't fight the habits of millions of people, use blue.

While using these Hot Tips will improve your AdSense
income, it's also vital to realize the quality of your
sites content and the traffic volume are huge factors in
establishing a viable AdSense income stream.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
+. Instant Message
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

“Finally, an incredibly lazy, simple
and downright cheeky way to make £100 a day
online using other people’s products and hard work”

No uploading web pages… no joint venture marketing…
no writing copy… no software programmes… no start up
costs…
and no technical stuff…

http://www.business4anyone.co.uk/noweb.htm

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
I. Top Two Free Traffic Methods for List Building
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

If you want to learn how to get more traffic to your
squeeze page for FREE then this is the perfect article for
you. In this article, we will discuss Article Marketing
and Forum Marketing. After reading this article you should be
able to implement these free strategies into your current
methods and shoot up the traffic to your squeeze page.

Article marketing is the process of submitting unique
written content usually at least 400 words to article
directories. It is a great traffic tool if used correctly;
it is especially great because it is free. Usually when
someone uses article marketing they use it to promote an
affiliate product, but for list building it is even
better.

This is because the reader is able to get something for
free, which enhances click through and subscribers.

Article marketing is one great method to attract subscribers to
your squeeze page, but not the only free way.

Another method that can be used is to use forum marketing.
This is a great, easy, and fast way to get your squeeze
page out onto the internet. For whatever your niche is on
there are dozens of forum websites that one can exploit
for their benefit.

When searching the forums, look for threads
that you can participate and not SPAM in, this is crucial.

If you spam the threads, then people will not see you as a
knowledgeable person on your niche and click on your
signature link. The signature link is a link of some sort
that is posted with every post that one makes; this is
where you will put your link to your squeeze page. Try to
post around 10-15 posts a day that are relevant and use
full to the current conversation within the thread; this
will raise your Google ranking and also bring traffic to
your squeeze page. Forum marketing is another great method
to build your double opt in subscriber base, video
marketing is one last great free way to receive targeted
traffic.

List building will put you on your path to financial
success and to the freedom that you deserve, especially
when one can use free methods that are very easy to
implement into your list building efforts. Whether you are
using article marketing or forum marketing, or both there
is no limit to the amount of targeted traffic you can
receive and above all, for free.


+++ MARKETING NEWS +++

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
J. Google Kills Off Virtual World Lively
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Google is scrapping Lively, its virtual reality rival to
Second Life, just four months after launching the service.
The company plans to shut down Lively at the end of the
year.

The internet company says the retreat has been spurred by
the need to sharpen its focus on its primary business in
internet search and advertising, as the company's revenue
growth slows in the deteriorating economy.

"We've also always accepted that when you take these kinds
of risks, not every bet is going to pay off," Google wrote
in a blog post.

Google introduced Lively in July, an online virtual room
that could be embedded into a blog or website with users
able to stream content from their rooms.

At the time, Google said that advertisers could use Lively
rooms as an extension of their websites to allow consumers
to engage "more deeply with the brand".

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
+. Utility Warehouse
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
WOW!!! why not get all your utilities on the
same bill.

Just one Direct Debit.

For just 4 services you can have FREE calls anytime.
Broadcall, includes, Broadband, Line Rental and Free
w/end calls for just £19.99

To get FREE anytime calls why not add your Gas & Elec. at
very good rates, as Broadcall counts as 2 services.

You can also keep on top of your bills by doing your own
meter reading and submitting them via your account each
month. That way you only pay for what you use.

Ring me Gwen on 01422-203792.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
K. Asda launches new digital newsagent
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

LONDON - Asda is teaming up with John Menzies Digital to
launch a new online service that offers consumers the
chance to download more than 100 digital versions of
popular magazines.

As part of the deal, Asda is providing an introductory
offer which will enable the first 10,000 consumers who
register before November 31, to receive the service free.

Customers register via the Asda Digital Newsagent and can
select magazines such as Nuts, Red, Chat, and the BBC’s
Top Gear.

The launch will be supported by promotions across Asda.com,
along with a range of direct mail via e-mail and in the
supermarket's customer magazine.

Sarah Clegg, managing director of John Menzies Digital,
said: "A partnership with a household name such as Asda is
a perfect platform for us to take our technology to a
mainstream UK audience."

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
+. Instant Message
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A car sells on ebay.co.uk every 2 minutes.
With 3 million unique visitors every month
hungry to buy a used car . . .
isn’t it about time you got a share of the profits?

“Follow this simple part-time plan to
pocket £14,000 - £130,000 a year selling
just 1 used car per week on eBay with no
sales experience, mechanical know-how
or even start-up cash!”

http://www.business4anyone.co.uk/car.htm

++++++++++

Sincerely,

-Martyn Brown, Working Hours Magazine
Editor, Working Hours Business

PS: Look out for regular articles hot off the press
from Working Hours Publications.

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Thank you for subscribing to Working Hours Magazine.
http://www.WorkingHoursMagazine.co.uk
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Monday, November 10, 2008

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